Branding tips – Lessons learned from Rashford’s trademark celebration of a goal.
The 25-year-old striker is having a series of sublime matches in the Red Devils shirt, with 10 goals and 10 assists after 2 matches.
Currently, Rashford is trademarking the ball design of this forehead gesture with the UK Intellectual Property Office.
If approved, this trademark will be protected exclusively against counterfeiting of this brand for 10 years, with products ranging from video games, sportswear, clothing, shoes, and books.
A UK intellectual property lawyer said: “This will give Marcus and his team the ability to protect their images from being used without permission in business by third parties. .”
For Vietnamese businesses or celebrities with business intentions, this approach of Rashford gives a very good idea to develop their business through branding and making use of communication easily accessible to customers. billions of fans watch English football every week.
